Under Armour

Lore & Background

Beyond the jersey, the partnership influenced the lifestyle aspect of the brand, introducing a line of merchandise that bridged the gap between competitive gaming and mainstream sports fashion. It set a precedent for future deals, proving that esports organizations could command partnerships with traditional sports giants, thereby elevating the entire industry's financial and cultural standing.

In Their Own Story

The air in the practice facility was thick with anticipation as the new shipment arrived. Boxes of sleek, black-and-red gear sat stacked against the wall, bearing the familiar logo that promised durability. As the players pulled on their new jerseys, a shift occurred; they didn't just feel like gamers anymore, they felt like athletes. The fabric breathed, the cut was precise, and for the first time, every movement in the arena felt backed by the weight of a global sports giant.

Reader's Guide

The partnership with Under Armour spanned several critical years during FaZe Clan's rapid ascent, serving as their primary apparel provider. This collaboration focused heavily on supplying custom team jerseys, training gear, and lifestyle clothing designed specifically for the unique needs of esports athletes. This deal was instrumental in transforming FaZe's public image from a YouTube prank group into a legitimate sports franchise. By wearing Under Armour, the clan aligned itself with elite physical performance, attracting a broader audience beyond just gaming enthusiasts and gaining credibility within traditional sports circles. Financially, this agreement provided a massive boost to the organization's revenue streams. It demonstrated that major brands were willing to invest in esports talent, paving the way for future sponsorship deals and establishing a blueprint for how gaming organizations could monetize their brand identity through high-profile apparel partnerships.

Did You Know?

• This partnership was one of the first major moves by a traditional sports apparel giant into the competitive gaming space.
• The collaboration helped standardize team uniforms across FaZe's various game divisions, creating a unified visual identity.
• Under Armour gear became a staple in the merchandise lines sold at FaZe events and online stores during this era.